Burberry's New Retail Concept

Last season, Burberry created a sensation by presenting the show in 3D.   This season, the brand continues its avant-garde momentum  in London by unveiling their new concept the "Retail Theater".  It is a digital broadcast that allows customers to watch the fashion show of spring-summer 2011 live at Burberry stores and order the clothes immediately after the show.  The purchase will be delivered directly to you within seven weeks.

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